Exhibiting may seem expensive and overwhelming... but, with this book, you can exhibit smarter!
Exhibit Smarter: A Step-by-Step Guide to Trade Show Success is a helpful resource for startups, small businesses, and corporate marketers who are preparing to exhibit at a trade show, but feel overwhelmed by the process and pressure.
Exhibiting can feel like competing in your industry's Super Bowl. Your company "made it" to the big game, but are you prepared to win?
Pre-order Exhibit Smarter, then start building momentum with bonus resources!
Empowering your exhibitors to achieve their goals at your trade shows isn't your responsibility, but it is in your best interest.
Explore packages that include exhibitor success programming plus copies of Exhibit Smarter.
You care about this industry and the exhibitors you support. Help them succeed and show off your generosity at the same time.
Gift Exhibit Smarter to your customers (organizers or exhibitors) and team members.
Exhibitors - this book promises a clear path towards achieving your trade show goals. When you read Exhibit Smarter, you will learn:
When you're new, you don't know what you don't know... Find out what many exhibitors do wrong and how to do better (whether you're new or just weren't ever formally trained - you aren't alone!).
Rather than starting from nothing, set yourself up for success with proven frameworks, like Robyn's "Five Essential Steps to Exhibiting Success" and "Strategic Exhibiting Timeline."
Earn results (and confidence!) as you write your company description, create your booth design, prepare for pre-show marketing, train your team, and work on other key components.
After your first few trade shows, it will be time to level up your exhibiting efforts. Consider incorporating new initiatives like sustainability, sponsorships, and partnering.
* Connect with Robyn on LinkedIn.
After nearly 17 years of advising exhibitors at some of the biggest trade shows in the country, including the SHOT Show, CONEXPO-CON/AGG, IMTS, and others, Robyn Davis, CPTD, CEM knows what really works at trade shows.
Robyn has facilitated sessions at industry events, like EXHIBITORLIVE and Expo! Expo!, and been quoted in reputable publications, like Trade Show Executive magazine and Event Marketer magazine.
She has been honored to receive recognition, including the Pacesetter Award (EIC), Smart Women in Meetings: Stellar Performer Award (Smart Meetings), and the Distinguished Service Award (IAEE), to name a few.
Robyn’s certifications are in talent development (training) and exhibition management. She earned her degree in Aerospace Engineering from the University of Tennessee.
